We are pleased to announce the 5th Digital Business Research Day (DBR-Day) organised by the Business Informatics Group at Maynooth University and the Digital Business Research Group at the University of Applied Science Upper Austria. This year, the DBR-Day will be organised in conjunction with the Marie Skłodowska-Curie Project Perform – Pioneering the Digital Future for Omnichannel Retail Managers (grant agreement No. 765395) and will be located at Lero – The Irish Software Research Centre at the National University of Ireland Galway (NUIG) on October 10th, 2019.

Featured Topics

Digital Transformation

Business Models
Advantages, Challenges & Limitations of Emerging Technologies
Adoption of Digital Technologies
Modeling Communication, Customer Interaction & Architectures
Digital Business Ecosystems and Information Driven Businesses
Privacy, personalization, Security & Customization
Management & Tools Supporting Digital Transformation

Digital Retail

Impact of Emergent Technologies
Customer Experience & Engagement
Mobile Marketing, Social Media & Retailing
Big Data & Retailing
Digital Displays & Retail Sales
Customer Behavior Analytics & Prediction
Omnichannel Retail Strategies

Legal frameworks and compliance risks
Psychological aspects of customer experience and digital retail
Augmented reality and recommender systems
Supply chain management in omnichannel retailing
Retail logistics strategies
Demand optimization in retail
Last mile retail logistics

Digital Cities & Supporting Technologies

Artificial Intelligence, IoT, Blockchain & Augmented City
Cloud, Open Data & Data analysis, Privacy, Security
Stakeholders & Citizens Engagement
ICT Technologies & Platforms for Smart Cities
Enterprise Architecture in Smart Cities
Data & Software Applications in Smart Cities

Agenda

08:30 – 09:00: Get Together-Coffee & Registration
09:00 – 09:15: Opening Session
09:15 – 10:00 Keynote Speech + Q&A Session
10:00 – 10:15 Coffee Break
10:15 – 12:00 Session 1: Introduction by Chair
- Presentation 1
- Presentation 2
- Presentation 3
12:00 – 13:00 Lunch + Posters Session
13:00 – 14:45 Session 2: Introduction by Chair
- Presentation 4
- Presentation 5
- Presentation 6
14:45 – 15:00 Coffee Break
15:00 – 17:00 Session 3: Introduction by Chair
- Presentation 7
- Presentation 8
- Presentation 9
- Presentation 10
17:00 Closing